Digital Advertising Data Analyst

The Sr Digital Advertising Data Analyst is responsible for the data analysis, reconciliation, and reporting that supports DealerOn's OEM digital advertising programs, working analysis and data requests raised by the DigAd OEM team and the Partners and Platforms team. This role is also responsible for managing and optimizing DealerOn's advertising technology ecosystem, with a focus on Fluency platform administration, Google Analytics implementation, reporting governance, and performance measurement.

Working closely with the Partners and Platforms team, this position helps establish operational standards, improve reporting capabilities, and drive continuous improvement across advertising programs.

Essential Job Functions

• Serve as the SME for the Fluency platform across advertising accounts.
• Configure, maintain, and optimize campaign structures, workflows, budgets, and platform settings within Fluency.
• Develop standardized templates, workflows, and operating procedures.
• Create and maintain documentation, training materials, and implementation guides.
• Partner in owning Google Analytics 4 (GA4) implementation, governance, and optimization.
• Manage event tracking, conversion tracking, attribution frameworks, and data validation processes.
• Reconcile spend and performance data across Monthly Spend Reports, OEM billing files, Fluency platform data, and Salesforce campaign records.
• Document findings in root cause analyses (RCAs) and defect lists.
• Build dashboards and executive-level reports using analytics and business intelligence tools.
• Analyze campaign performance data and identify trends, risks, and optimization opportunities.
• Conduct regular audits of Fluency configurations, analytics implementations, and reporting accuracy.
• Perform pre-submission quality assurance on OEM billing files and monthly spend reports.
• Act as an internal consultant on Fluency functionality, analytics implementation, and reporting best practices.
• Stay informed on industry trends, analytics advancements, and advertising technologies.

Skills & Abilities

• Advanced Excel skills, including pivot tables, lookups, and cross-referencing large data sets.
• Advanced knowledge of Google Analytics 4 (GA4), Google Tag Manager, and digital measurement frameworks.
• Strong understanding of digital advertising channels including Search, Display, Video, Social, and Programmatic.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Working knowledge of OEM program structures, tier definitions, and billing mechanics.

Qualifications

Required

• 8+ years of experience in digital advertising analytics, marketing technology, advertising operations, or related fields.
• Hands-on experience with Google Analytics 4 and Google Tag Manager implementations.
• Experience managing enterprise-level reporting, tracking, and measurement frameworks.
• Strong proficiency with Excel, Looker Studio, and reporting platforms.
• Demonstrated experience reconciling data across multiple reporting systems.

Preferred

• Experience with Fluency platform administration and advertising workflows.
• Experience in automotive digital marketing or agency environments.
• Knowledge of CRM integrations, attribution modeling, and conversion tracking methodologies.