Adobe Analytics Implementation Specialist

Role overview

The Adobe Analytics Implementation Specialist will be responsible for hands-on instrumentation, implementation, and data quality across a large portfolio of web, mobile, and CTV/OTT products, working closely with the Senior Director of Analytics and cross-functional stakeholders. The role focuses on turning analytics architecture and measurement strategy into robust, scalable tracking that powers revenue analytics, audience insights, and streaming/media measurement at scale.

Core responsibilities

• Translate measurement frameworks and solution designs from the Senior Director of Analytics into detailed tracking requirements, data layer specifications, and implementation plans across news sites, mobile apps, and CTV/OTT platforms.
• Configure and maintain Adobe Analytics implementations, including report suites, eVars, props, events, classifications, processing rules, and streaming media tracking for web, mobile, and CTV/OTT environments.
• Implement and maintain Adobe Launch tagging for websites and apps, including rules, data elements, extensions, and custom JavaScript where needed to support advanced use cases and integrations.
• Implement, maintain, and troubleshoot heartbeat-based media tracking for video and audio experiences, ensuring accurate measurement of starts, quartiles, completion, and time spent across platforms.
• Support and extend the existing cross-channel data schema and data layer strategy, ensuring consistent event and context data structures that work across web, iOS/Android apps, and CTV/OTT platforms such as Roku, Apple TV, and Fire TV.
• Assist with the integration and validation of third-party measurement tools (e.g., Nielsen, Comscore, ad servers, SSPs) into the analytics implementation, ensuring harmonized IDs and taxonomies where data is imported into analytics or downstream systems.
• Collaborate with engineering, product, ad ops, and editorial teams to ensure new features, templates, and ad experiences are properly instrumented for both audience and revenue analysis.
• Conduct rigorous QA of data collection in lower and production environments using network debuggers, logging, and analytics validation tools; raise issues, propose fixes, and verify resolutions.
• Implement and maintain efficient, scalable monitoring and tracking scripts for user behavior and interactions.
• Implement, integrate, and optimize third-party analytics frameworks and tools within our analytics architecture.
• Perform extensive testing and validation of analytics implementations across multiple tools, parameters, environments, and configurations.
• Monitor ongoing data quality, identify anomalies, and work with data engineering and operations teams where necessary to reconcile front-end tracking with backend data pipelines and data warehouse views.
• Contribute implementation details for documentation, runbooks, and technical specifications to keep architecture, schemas, and tag configurations transparent and maintainable.
• Provide second-line support to business and analytics stakeholders by validating that KPIs, dashboards, and revenue analytics views are correctly populated by the underlying implementation.
• Participate in agile ceremonies as the “owner” of analytics tracking tasks, ensuring that measurement requirements are captured in tickets, prioritized, and delivered.