Senior Manager, User Acquisition – Paid Social

About the role

As a Senior Manager, User Acquisition – Paid Social, you will lead the strategy, execution, and optimization of paid social acquisition across multiple markets. You will own a significant area of the user-acquisition portfolio and be accountable for delivering sustainable subscriber growth, marketing efficiency, and measurable business impact.

You will operate as a senior individual contributor and subject-matter expert by translating global growth priorities into integrated, market-relevant strategies across established and emerging social platforms. You will independently address complex performance challenges, establish scalable operating practices, and influence portfolio strategy, investment allocation, and go-to-market decisions across Marketing, Creative, Product, Analytics, Finance, and regional teams.

Core Areas of Responsibility

• Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments.
• Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms.
• Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans.
• Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions.
• Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth.
• Identify emerging opportunities, performance risks, and changing market conditions and independently recommend adjustments.
• Make day-to-day portfolio and campaign investment decisions within approved budgets and escalate material changes involving significant financial or business risk.
• Establish scalable optimization frameworks across audience segmentation, bidding, placement, campaign structure, creative testing, and budget allocation.
• Partner with Analytics and Data Science to strengthen attribution, incrementality testing, forecasting, experimentation, and performance measurement.
• Define paid-social creative strategy in partnership with Creative, Brand, Regional Marketing, and external agency teams.
• Serve as a senior paid-social subject-matter expert and strategic advisor to Growth Marketing and cross-functional leaders.
• Lead the strategic direction, performance expectations, and operating cadence of external agencies and platform partners.
• Provide subject-matter guidance, coaching, and informal leadership to other user-acquisition and marketing professionals.

About You

• 8+ years of progressive experience in paid social, user acquisition, growth marketing, or performance marketing, including ownership of complex or multi-market programs.
• Demonstrated success developing and scaling paid-social acquisition strategies with measurable impact on subscriber, revenue, or customer-growth outcomes.
• Advanced hands-on expertise across Meta, TikTok, Snapchat, and other major or emerging social advertising platforms.
• Experience managing significant media investments and making data-informed budget-allocation decisions.
• Strong knowledge of performance measurement, attribution, incrementality, forecasting, experimentation, and customer-lifetime-value concepts.
• Experience influencing senior stakeholders and leading cross-functional initiatives without direct authority.
• Experience leading agency relationships and holding external partners accountable for performance and business outcomes.
• Experience developing reusable frameworks, operating standards, or playbooks adopted across multiple campaigns, markets, or teams.
• Experience in subscription services, streaming, entertainment, anime, gaming, or fandom-driven brands is strongly preferred.

About the Team

You'll join Crunchyroll's Growth Marketing organization, a global, cross-functional team focused on growing and engaging our subscriber base. The User Acquisition team is combining performance marketing, creative, analytics, product, finance, and regional expertise to turn audience insights into scalable growth across markets.

Why you will love working at Crunchyroll

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account (HSA) program.
• Health care and dependent care FSA.
• 401(k) plan, with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance, and some offices are pet friendly.

About our Values

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.