own the category end-to-end, including growth strategy, economics, forecasting, and reporting
drive planning cadences, operating reviews, and performance tracking for the category
balance growth, reliability, cost-to-serve, and long-term sustainability
make clear trade-offs between engagement, scale, and economics

partner with product and design teams to define the long-term vision and roadmap
identify levers to drive 2–3× growth in active transacting members
reimagine user journeys, frequency drivers, and habit loops within the category
translate category strategy into executable priorities and milestones

drive adoption and repeat usage
design strategies to reduce friction, increase trust, and improve payment confidence
focus on low-cost engagement, not yield maximisation
use data and experimentation to identify and unlock growth inflection points

work closely with relevant networks, regulators, and internal compliance teams to ensure regulatory alignment
anticipate ecosystem or policy changes and factor them into category strategy
represent category requirements clearly in cross-functional and partner discussions

act as the single-threaded owner working across product, engineering, compliance, finance, and growth
influence without authority through clear problem framing, structured thinking, and data-backed narratives
drive clarity in ambiguous spaces and align teams around common outcomes

6–10 years of experience in payments or fintech, with prior ownership of high-frequency consumer payment categories in India
direct experience working across regulated payment rails and partner ecosystems
proven track record of scaling high-frequency consumer payment categories
strong strategic and analytical skills — able to translate insight into execution
experience owning P&L, planning, and business performance cadences
ability to operate cross-functionally in regulated environments
high ownership mindset with strong collaboration ethos

lead

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