Associate Practice Director

Role Overview

The Practice Director is a senior, strategic, and highly execution-oriented techno-functional leader responsible for the growth, performance, and evolution of a Professional Services practice.

In This Role You Will:

• Practice Strategy & Growth

  • Define and execute the practice strategy, operating model, governance, and service portfolio in alignment with business priorities and market opportunities.
  • Translate Workforce AI capabilities and evolving customer needs into scalable service offerings, implementation approaches, and advisory services.
  • Drive the evolution of the practice through new offerings, improved delivery models, differentiated capabilities, and strategic investments.
  • Partner with Sales and Customer Success to shape strategic opportunities, strengthen value propositions, and support practice growth.

• Portfolio & Delivery Leadership

  • Own the overall health and performance of the portfolio, including revenue, margin, utilization, delivery quality, customer satisfaction, risk, and strategic commitments.
  • Establish strong operating rhythms and governance to identify risks early and drive timely corrective action.
  • Provide senior leadership and direction for complex, high-risk, or strategically important customer engagements.
  • Ensure delivery teams maintain a strong focus on customer outcomes, time to value, quality, and sustainable adoption.

• Techno-Functional & Customer Leadership

  • Serve as a senior techno-functional authority for complex customer engagements, connecting business objectives with product capabilities, solution design, integrations, implementation complexity, and delivery strategy.
  • Provide strategic guidance during complex pursuits, helping shape solution approaches, estimates, assumptions, risks, and customer outcomes.
  • Build trusted relationships with senior customer stakeholders and serve as an executive escalation point when required.
  • Lead critical customer and delivery escalations with urgency, sound judgment, and clear accountability through resolution.

• Cross-Functional Leadership

  • Partner closely with Product and Engineering to provide market and customer insights, influence priorities, and address product or capability gaps affecting customer outcomes.
  • Work across Sales, Customer Success, Support, Alliances, and regional Services leadership to ensure strong alignment from opportunity through delivery and value realization.
  • Drive clear ownership and accountability across complex cross-functional dependencies.

• People & Organizational Leadership

  • Build and lead a high-performing organization of Practice Managers, architects, consultants, and delivery leaders.
  • Set a high bar for leadership, accountability, technical depth, execution, and customer ownership.
  • Develop future leaders through coaching, mentoring, succession planning, and targeted capability development.
  • Create an environment that combines strategic thinking, operational discipline, innovation, and strong execution.

• AI & Workforce Transformation

  • Bring practical experience and thought leadership in Workforce AI and AI-enabled workforce transformation.
  • Shape how AI capabilities are positioned, implemented, adopted, and operationalized for customers.
  • Drive the responsible adoption of AI across Professional Services, including use cases that improve productivity, delivery quality, insights, risk visibility, and decision-making.
  • Establish practical AI-enabled ways of working while ensuring appropriate governance, human oversight, quality controls, security, and responsible use.