Marketing Associate

Tasks and responsibilities

Campaign Strategy & Execution

• Independently plan, manage, and deliver integrated marketing campaigns across digital and offline channels including email, social media, events, search, and the website, ensuring they are aligned with business growth objectives.
• Execute across the full campaign lifecycle: planning, audience segmentation, creative development, execution, performance tracking, and post-campaign analysis.
• Proactively identify opportunities and bring new ideas and to the team.
• Experience using AI tools to increase efficiency, speed delivery and improve quality.
• Strong attention to detail and flawless execution are a must.

Content Marketing & Thought Leadership

• Create and manage high-quality marketing content including thought leadership articles, case studies, white papers, sales collateral, and social media assets.
• Write content optimised for SEO and targeted keywords. Ensure all content is aligned with brand guidelines and maintains a consistent voice across all channels.
• Experience repurposing content across channels, finding creative ways to leverage existing assets for maximum impact.

Digital Marketing & Analytics

• Grow Control Risks’ digital presence across social platforms; plan and schedule content, engage with audiences, and monitor analytics.
• Execute SEO/SEM strategies to boost organic visibility and drive targeted traffic to the firm's website and digital properties.
• Build and execute email marketing campaigns using CRM and marketing automation platforms (e.g., ClickDimensions); manage A/B testing, segmentation, and performance tracking.
• Monitor website performance via Google Analytics, identify trends, and optimise the user experience.
• Prepare monthly/quarterly performance and ROI reports, providing data-driven insights and recommendations to senior leadership.

Events & Client Engagement

• Lead the coordination and delivery of live and virtual events including client seminars, roundtables, industry conferences, and sponsorship activations globally.
• Work with our events team to manage event logistics: venue sourcing, invitations, RSVP tracking, collateral production, on-site execution, and post-event evaluation.
• Work with the business to track post-event activity rigorously.

Market Intelligence & Sales Enablement

• Conduct market research to monitor industry trends, competitive activity, and client needs in target markets.
• Develop and maintain sales enablement materials such as flyers, brochures, and case studies to support the business development team.
• Segment CRM data for targeted campaigns and ensure data quality and compliance.

Stakeholder Collaboration & Mentoring

• Work closely with marketing colleagues, Clients & Markets (sales) and business stakeholders to align marketing activities with commercial priorities.
• Provide guidance and informal mentoring to junior marketing team members.