Software Developer

Tools & Technologies

Tealium iQ, Tealium EventStream / AudienceStream, Segment, Google Tag Manager, Google Analytics 4, iOS app tracking, browser developer tools, debugging/QA tools

Role Summary

Responsible for end-to-end implementation and management of tag management and digital analytics solutions across web and mobile (iOS) platforms, primarily on Tealium (client-side and server-side), along with Google Tag Manager and Google Analytics 4. Owned projects from requirement gathering through implementation, testing, and delivery, and worked closely with stakeholders throughout.

Key Responsibilities

Tag Management & Implementation

• Implemented and managed tags, data layers, and extensions in Tealium iQ (client-side).
• Configured server-side tracking in Tealium (EventStream / AudienceStream) for data collection and routing to vendor platforms.
• Created and managed tags, triggers, and variables in Google Tag Manager.
• Implemented and supported analytics tracking for the iOS mobile app.

Analytics & Reporting

• Set up GA4 events and configurations aligned with business requirements.
• Built GA4 reports and explorations to support business insights when required.

Debugging, Testing & QA

• Debugged tracking issues using browser developer tools, Tealium tools, GTM Preview mode, GA4 DebugView, and mobile debugging tools.
• Validated data accuracy across web and app before and after releases.
• Applied testing knowledge to ensure quality of implementations across environments.

Stakeholder Management & Project Ownership

• Gathered and translated tracking requirements from business, marketing, and development teams into technical solutions.
• Took full ownership of projects, from planning and implementation to delivery and post-release support.
• Coordinated with developers, QA, and vendors to resolve issues and meet timelines.
• Provided regular updates and documentation to stakeholders.

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