Growth Marketing Lead

At Commure, we're building the AI Operating System for healthcare, the foundation that defines how care is delivered, documented, and financed. Our platform spans the full care journey: Ambient AI and Dictation eliminating documentation burden at the point of care, intelligent Agents automating patient and revenue workflows, and autonomous RCM processing billions in claims, all on a single AI-native platform integrated with 60+ EHRs.

Healthcare carries a $1 trillion administrative burden and we're at the center of transforming it. Today, 500,000+ clinicians across 500+ healthcare organizations nationwide trust Commure to handle $25B+ in annual claims and support over 200 million patient interactions.

Our team works directly alongside clinicians, not through layers of process. We move fast, deploy daily, and take full ownership from early thinking to production.

About the Role:

We're hiring a senior Growth leader to architect and operate our growth engine from the ground up, hands-on. You'll be the one designing the system, wiring the stack, running the experiments, and shipping the assets. You'll own the number: net new business in the form of marketing qualified leads is your north star.

What You'll Do:

Ad Engine Ownership and Performance Marketing:

• Own the design, build, and continuous optimization of our ad engine across paid search, paid social, programmatic, and video.
• Architect audience segmentation, bidding strategies, creative rotation logic, and budget allocation frameworks to maximize return on ad spend.
• Treat the ad engine as a product, iterating on targeting logic, landing page pairings, offer variants, and conversion pathways.
• Own hands-on execution in the platforms, not just reviewing reports.

Driving Net New Business: MQL Ownership:

• Own the MQL number and be directly accountable for generating net new marketing qualified leads that convert into pipeline and revenue.
• Build and operate the demand generation engine from first touch to sales-ready hand-off, with clear SLAs, routing logic, and feedback loops.
• Define and enforce MQL quality standards in partnership with Sales and RevOps.
• Report on MQL volume, velocity, cost-per-MQL, and downstream conversion rates, and use those inputs to direct investment.

Scaling the Marketing Foundation: 1 to 100:

• Build the operational engine that scales existing brand narrative, positioning, early channel presence, and initial playbooks.
• Translate strategy into a repeatable growth system with standardized processes, campaign architecture, channel playbooks, and asset libraries.
• Build the tooling, measurement, creative, and ops infrastructure to run successful programs at 10x without losing fidelity or efficiency.
• Ensure every scaled program reinforces positioning while driving measurable business outcomes.

Full-Funnel Growth System Ownership:

• Design and own the full-funnel growth architecture across paid, organic (SEO, content, web), ABM, partnerships, and referral.
• Build the experimentation infrastructure and run rapid learning cycles.
• Engineer the demand-to-pipeline path, including ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.
• Identify new channels and build the playbook before scaling spend.

Growth Stack and Analytics:

• Instrument the growth funnel end-to-end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling.
• Partner with RevOps and Analytics to establish taxonomy, data hygiene standards, and attribution models.
• Build dashboards and reporting infrastructure that make performance answerable in real time.

Cross-Functional Alignment:

• Serve as the DRI for growth, setting strategy, running the operating cadence, and aligning Sales, RevOps, Product, and Brand.
• Build influence without line authority across cross-functional stakeholders.
• Maintain a transparent roadmap and experiment backlog, and communicate trade-offs and learnings frequently.

What You Have:

• Senior, hands-on experience building integrated growth programs in B2B SaaS; healthtech experience a plus.
• Demonstrated ownership of an MQL or pipeline number.
• Deep hands-on experience building and optimizing ad engines across paid search, social, and programmatic.
• Proven ability to take an early-stage marketing foundation and scale it into a repeatable growth system.
• Ability to instrument a funnel as well as write a high-conversion brief.
• Strong systems instinct for designing processes, taxonomies, and operating cadences.
• Ability to influence without authority, move fast with incomplete information, and maintain high standards.
• A bias toward building.

Nice to Have:

• Built ABM motions in close partnership with Enterprise and Mid-Market Sales.
• Run product-led and sales-led motions in parallel.
• Worked with data science on incrementality testing or advanced attribution.
• Scaled a performance creative system across channels, including briefing, asset libraries, and structured testing.

Please be aware that all official communication from us will come exclusively from email addresses ending in @commure.com. Any emails from other domains are not affiliated with our organization.

Employees will act in accordance with the organization's information security policies and report to the information security office any confirmed or potential events or other risks. Employees will be required to attest to these requirements upon hire and on an annual basis.