Associate Director

About the Role :

We are looking for an Associate Director – Partner Marketing to build and scale our partner marketing engine across India, the Middle East, Turkey, Africa, and Southeast Asia. This role will own partner GTM strategy, co-marketing programs, demand generation, MDF/BDF frameworks, partner enablement, and pipeline impact. You will work closely with Partner Sales, Field Marketing, Product Marketing, and Sales to turn strategic partnerships into measurable business growth.

What will you do :

• Own regional partner marketing strategy – joint plans, QBRs, partner prioritization, and investment allocation across co-marketing and MDF/BDF funding programs
• Drive partner-sourced and co-sell pipeline in close collaboration with Partner Sales, Regional Marketing and Regional Sales teams.
• Build and execute co-marketing and demand generation programs across content, events, ABM, digital, and partner-led campaigns.
• Develop and manage partner incentive programs, MDF/BDF programs, including planning, utilization, claims, and ROI tracking.
• Create partner enablement programs, including training, certification, campaign playbooks, webinars, newsletters, deal-registration incentives, and self-serve resources.
• Build scalable partner-led demand generation programs, including a partner portal, campaign assets, and a network of local marketing agencies.
• Establish partner advocacy programs to turn partner executives, consultants, and practice leads into brand champions.
• Track campaign performance, pipeline contribution, ROI, and partner engagement; use insights to continuously optimize programs.
• Ensure consistent messaging, positioning, and co-branding across regions in partnership with Product and Field Marketing.
• Build the programs and playbooks that let Partners and Partner Managers generate demand locally, keeping priorities and messaging aligned with Product Marketing, Field Marketing, and Regional Sales team.
• Build strong relationships with partner marketing leaders and CMOs to create joint GTM plans and leverage partner ecosystems.

What are we looking for?

Must Have :

• 8+ years of B2B marketing experience, with 6+ years in Partner, Channel, or Alliance Marketing.
• Strong experience in B2B SaaS and working with ISVs, SIs, cloud, or technology partners.
• Proven track record of building and executing international partner-led demand generation programs.
• Hands-on experience with co-marketing, MDF/BDF, ABM, events, and pipeline-focused campaigns.
• Strong stakeholder and executive management skills across Sales, Partner Sales, Marketing, and external partners.
• Data-driven mindset with strong understanding of pipeline, ROI, and marketing performance metrics.
• Comfortable working in a greenfield, fast-paced environment with a strong bias for execution.

Good to Have :

• Experience managing marketing programs across multiple geographies and languages.
• Experience building partner portals, enablement/certification programs, or marketing services ecosystems.
• Experience with partner advocacy and executive engagement programs.
• Willingness to travel across the region.

Measures of Success :

• Growth in partner-sourced and partner-influenced pipeline and revenue.
• Strong adoption and ROI of co-marketing and MDF/BDF programs.
• Increased partner-led demand generation and campaign execution across regions.
• Partner engagement, enablement, certification, and advocacy growth.
• Successful implementation of scalable partner marketing playbooks, portal, and agency network.