Field Marketing Specialist - ANZ

The role, in a nutshell:

We are looking for an ANZ Marketing Specialist to support the growth of the ANZ Go-To-Market team. You will play a critical role in supporting the execution of our regional marketing strategy across Australia and New Zealand, working closely with the ANZ Sales team, the APJ Field Marketing Director, and the broader GTM team to help build pipeline, execute integrated campaigns, drive event strategy, and regionalize global content initiatives for ANZ audiences.

This is a high-impact, hands-on role ideal for someone who thrives in fast-moving environments, enjoys cross-functional collaboration, and is passionate about cybersecurity, DevOps, and developer-first technologies.

What you’ll do

• Field Campaign Support: Assist in planning, executing, and optimizing ANZ demand generation campaigns across digital, events, and partner marketing.
• Events & Webinars: Support local event activations, including trade shows, customer meetups, hosted webinars, and virtual experiences. Coordinate logistics, speaker prep, KBYG documentation, and follow-up tracking for ANZ field events.
• Lead Management: Ensure effective tracking of leads from ANZ field programs, monitor pipeline influence, and partner with BDRs and Sales to support follow-up and reporting.
• Sales Enablement: Support the ANZ sales team with toolkits, event decks, one-pagers, KBYGs, and campaign updates.
• Digital Marketing: Collaborate with the global digital teams to support regional paid programs, and content syndication in key markets.
• Agency Coordination: Partner with ANZ 3rd party digital, and event agencies, vendors to support execution and quality control of deliverables.
• Data & Insights: Track marketing KPIs and ANZ campaign effectiveness using CRM and BI tools, reporting on ROI and areas for optimisation.

Requirements

• 3–5 years of marketing experience in a B2B technology company, preferably in security, cloud-native, or developer tooling spaces.
• Experience supporting field or regional marketing initiatives in the ANZ market.
• Strong organisational skills with a keen attention to detail and the ability to juggle multiple projects.
• Proven ability to collaborate cross-functionally with Sales, Digital, Partner Marketing, and Operations teams.
• Comfortable working in a fast-paced, remote-first, startup environment.
• Excellent verbal and written communication skills in English.
• Willingness to travel approximately 20–25% across the region for events and team collaboration