Field Marketing Manager, Middle East & Africa

What You'll Do

Own Regional Demand & Pipeline Growth

• Develop and execute integrated marketing plans aligned to Middle East and Africa pipeline and revenue targets.
• Drive full funnel demand generation across priority accounts and key market segments
• Align marketing initiatives closely with regional sales priorities and account strategies

Execute High Impact Programs

• Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
• Localise and amplify global campaigns to resonate with regional audiences.
• Leverage digital marketing and ABM strategies to increase engagement and pipeline impact

Drive Strategic Account Engagement

• Partner with Sales teams to identify and activate Tier 1 and strategic accounts
• Build targeted, multi touch campaigns that support complex enterprise buying journeys
• Create personalised engagement strategies that help accelerate opportunities through the funnel

Strengthen Sales & Marketing Alignment

• Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
• Align on GTM priorities, territory planning, and campaign execution
• Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity

Build Channel Led Growth

• Build strong, collaborative relationships with Channel Partners and the Channel team as a core part of the role.
• Develop and execute joint marketing programmes with Channel Partners to drive co branded demand generation and pipeline
• Work closely with Channel Sales to identify partner led opportunities and build scalable, repeatable GTM motions across the Middle East and Africa region
• Equip Channel Partners with the tools, content, and campaign support they need to represent Chainguard effectively in market
• Increase regional reach through strategic alliances and ecosystem engagement

Contribute to EMEA Strategy

• Support pan EMEA campaigns, events, and strategic initiatives
• Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA

Measure, Optimise & Scale

• Track and analyse pipeline contribution, engagement, and ROI metrics
• Use performance insights to continuously optimise programs and investment decisions
• Build scalable processes and frameworks to support regional growth

What We're Looking For

• 5+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
• Experience developing and executing regional marketing programs across Middle East and Africa markets, ideally with a strong understanding of UAE, Saudi Arabia and South Africa
• Proven experience building and growing channel led marketing programmes, ideally within a B2B technology or channel partner ecosystem
• Fluency in Arabic preferred, alongside English
• Strong collaboration skills with Sales, SDR/BDR, Channel Partners, Channel teams, and cross functional teams to drive measurable pipeline outcomes
• Understanding of the cloud native, DevSecOps, or software supply chain security landscape is highly desirable
• Data driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
• Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation and with external partners
• A builder mentality with the ability to operate effectively in a fast paced, high growth environment, and genuine enthusiasm for building a new region from the ground up
• Willingness to travel approximately 25% across the region for events, partner engagement, and team collaboration