Director, Event Marketing – AI Accelerators

Responsibilities

• Execute the Accelerator strategy, global calendar, messaging, and creative in partnership with marketing leadership
• Maintain and apply the Accelerator Playbook, including operating model, checklists, and decision rights, to ensure consistency as the program scales
• Plan and run the direct-marketing campaigns behind every event: personalized outbound, email, account-based campaigns, and partner channels
• Manage the registration funnel and data; drive qualified attendance, show rate, and cost per qualified attendee
• Partner with sales on target accounts, seller activation, and direct outreach, and drive post-event follow-up that converts attendees into account conversations
• Own the workback, market intake, and activation checklist for each city, including agency, venue, and vendor coordination
• Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
• Run the scorecard and post-event debriefs, and report results, including pipeline influenced, to marketing leadership
• Manage the event budget and lead a small team of event and campaign marketers

Qualifications

• Bachelor's degree; advanced degree (MBA or master's) preferred
• 7+ years of professional experience, including significant marketing experience
• Proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
• Experience running multi-city event programs at a consistently high standard
• Experience managing budgets, agencies, and vendors; experience leading or mentoring a team
• Data-driven approach to measurement and pipeline attribution
• Strong communication skills and the presence to work with senior executives and customers
• Willingness to travel extensively, domestically and internationally
• Preferred: B2B enterprise software, AI, or developer-audience event experience; experience with large industry conferences; account-based marketing alongside enterprise sales