Social Content Creator

The Role:

We’re looking for a Founding Social & Content Creator to build Blossom’s social presence into a major engine for brand awareness, trust, and growth.

This is not a traditional social media manager role. We’re looking for someone who can take an idea from a blank page to something people actually want to watch, share, save, and talk about.

You’ll own Blossom’s organic presence across TikTok, Instagram, and Facebook from end to end: developing concepts, filming, editing, publishing, engaging with our community, studying performance, and figuring out what to make next.

You’ll also create UGC-style content that can cross over into paid acquisition, working closely with our marketing team to develop hooks, concepts, and creative variations for Meta and TikTok.

This is a highly autonomous role. We want someone who has strong creative instincts, moves quickly, understands internet culture, and is excited to build our platforms rather than inherit an existing playbook.

What You'll Do:

• Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms
• Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence
• Concept, script, film, edit, and publish short-form video from start to finish
• Be comfortable appearing on camera and pulling other members of the Blossom team into content
• Build repeatable content franchises that audiences recognize and want to come back to
• Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate
• Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing
• Work with creators, clinicians, patients, and members of our team to source and produce compelling content
• Manage and grow our social community through comments, DMs, and conversations
• Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines
• Track performance across views, reach, watch time, shares, saves, follower growth, profile visits, and site traffic
• Use performance data to constantly refine what we create and where we invest our time
• Stay obsessed with what is happening on the internet and continuously experiment with new formats, platforms, creators, and ideas

You'll Be a Good Fit If:

• You have 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or your own audience
• You have personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth
• You’ve created content that has generated 1M+ organic views within a 90-day period
• You have a portfolio of short-form content that you personally concepted, filmed, and edited
• You understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them
• You’re fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture
• You can edit quickly in CapCut, Premiere, or similar tools
• You understand what makes organic content different from paid creative and can make content that works in both environments
• You’re comfortable on camera and comfortable directing other people on camera
• You’re highly self-directed. You don't need someone handing you a content calendar every Monday
• You have strong creative judgment and aren't afraid to test weird ideas
• You move quickly and would rather publish, learn, and iterate than spend two weeks debating a single post
• You have good judgment around sensitive topics and understand that mental healthcare requires a higher bar for accuracy and trust
• You’re authorized to work in the United States
• You’re excited to be in-person in New York City 5 days a week

Bonus: You’ve built an audience from zero, created paid social ads that converted, worked with creators or influencers, or created content in healthcare, wellness, consumer, or another regulated category.