Media Products Lead

About the Role

We are seeking a senior product leader to own the strategy, development, and go-to-market execution for four data products built on Latis Intelligence: Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift.

These products leverage Latis intelligence to help agencies and brands better identify, reach, target, and measure audiences across paid media campaigns.

This role will sit at the intersection of product management, data, media, and commercial strategy. The ideal candidate understands how audience and data products are used within the advertising ecosystem and can translate agency and brand needs into clear product requirements, development roadmaps, and market-ready solutions.

The Product Owner will partner closely with Data Science, Data Engineering, Sales, Marketing, and agency/brand stakeholders to take products from concept through development, launch, adoption, and ongoing evolution.

Key Responsibilities

Product Strategy & Roadmap

• Own the product vision, strategy, roadmap, and priorities for the four Latis data products.
• Define product capabilities, use cases, target customers, and value propositions.
• Translate customer and market needs into actionable product requirements.
• Prioritize enhancements based on customer needs, business objectives, technical feasibility, and market opportunity.
• Identify opportunities to expand and evolve the Latis product portfolio.

Product Development

• Define detailed product requirements and build plans in partnership with Data Science and Data Engineering.
• Partner with technical teams to translate business and customer requirements into scalable data products.
• Oversee product development from concept through launch.
• Manage cross-functional dependencies, priorities, timelines, and potential risks.
• Ensure products meet defined requirements and deliver meaningful value to customers.

Audience & Media Products

• Develop a strong understanding of audience creation, activation, targeting, and measurement workflows.
• Apply knowledge of paid media, programmatic advertising, audience data, and campaign measurement to product strategy.
• Understand how agencies and brands evaluate, purchase, activate, and measure data-driven media solutions.
• Partner with stakeholders to identify opportunities to improve audience quality, targeting capabilities, and campaign measurement.

Go-to-Market

• Own go-to-market planning for new products and major product releases.
• Develop product positioning, messaging, launch plans, and internal enablement.
• Partner with Sales, Marketing, and other commercial teams to ensure launch readiness.
• Develop product materials and enablement needed for agencies, brands, and internal customer-facing teams.
• Define launch sequencing and coordinate cross-functional readiness.

Customer & Market Engagement

• Serve as the primary product point of contact for agency and brand stakeholders.
• Gather customer feedback and translate insights into product requirements and roadmap priorities.
• Develop a deep understanding of customer use cases, pain points, and evolving market needs.
• Represent customer needs internally and ensure they inform product decisions.
• Monitor competitive and industry developments across adtech, martech, audience data, and media measurement.