Director, Partner Marketing

The Role

The Director, Partner Marketing is the function leader for partner marketing at Blend, responsible for shaping, scaling, and operationalizing partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances. Reporting to the Head of Global Marketing, this role is the connective tissue between Blend, our ecosystem partners, and the broader go-to-market organization.

This leader defines joint value propositions, co-marketing strategy, and MDF investment logic. This role is accountable for partner marketing programs that track Blend's growth priorities, run consistently across regions, and generate measurable pipeline and influence against a defined set of target accounts.

The partner portfolio spans hyperscalers, data platforms, and emerging AI providers at different stages of maturity, which means the work runs from scaling motions that already produce to building ones where no playbook exists yet.

Responsibilities

Strategy and Leadership

• Define and lead partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances, embedding AI and a data-driven approach into how it runs.
• Translate company growth objectives into partner priorities, investment logic, and focus areas.
• Build the partner-side and internal relationships programs depend on, across alliances, sales, delivery, and marketing.

Joint Value Propositions and Messaging

• Develop and govern joint value propositions for priority partners: what Blend and the partner do together, for whom, and why that combination beats the alternatives.
• Embed partner propositions in Blend's global campaigns, capability narratives, and field enablement rather than separate partner collateral.
• Translate technical capability into propositions a partner's field organization can repeat accurately.

Co-Marketing, Campaigns, and Events

• Own the annual co-marketing plan for each priority partner, built with their marketing counterparts and tied to named target accounts.
• Run integrated campaigns and build toolkits regional teams can activate locally without rebuilding from scratch, including co-branded assets, enablement materials, and partner seller enablement.
• Lead marketing for partner flagship events and higher-intent formats such as executive dinners, workshops, and account sessions, each pointed at named accounts with a defined follow-through path.

MDF, Alignment, and Measurement

• Own MDF management across the portfolio: how much we pursue, allocation, governance, and ROI measurement, including which programs to scale and which to stop.
• Serve as Blend's primary marketing relationship with partners' marketing and field organizations to coordinate strategy and execution operations for programs.
• Lead reporting on partner-sourced and partner-influenced pipeline, MDF ROI, and campaign performance, building plans partners want to fund and reporting results well enough to earn the next cycle.