Director, Growth

The Job

As TuneCore continues to evolve our product and accelerate artist global growth, we’re investing in a modern Growth organisation that helps more independent artists discover our platform, start their music careers with us, and build sustainable careers on their own terms.

As the Director, Growth, you will be a key leader within TuneCore, setting the strategic vision for our growth engine across the full customer lifecycle – from acquisition and conversion to engagement, retention, and loyalty. You’ll define and lead a holistic growth strategy that attracts emerging and high-potential artists, strengthens relationships with artists, labels, and managers, increases customer lifetime value (LTV), and scales sustainable growth across markets.

You’ll own the growth roadmap across paid media, SEO, web conversion, CRM and lifecycle initiatives, retention, and emerging channels. Working closely with agency partners and cross-functional leaders across marketing, product, creative and analytics as well as regional business leaders, you’ll identify the biggest opportunities, prioritise investment, establish clear goals and measurement, and turn strategy into measurable business outcomes.

This role sits at the center of TuneCore’s growth ecosystem, connecting acquisition, product, data, and customer experiences to shape how artists discover, evaluate, choose, engage with, and ultimately grow with TuneCore. You’ll develop programs that create meaningful, lasting relationships while improving conversion, engagement, retention, and LTV.

As a senior leader, you’ll lead a high-performing Growth organisation, developing talent, fostering a culture of accountability and experimentation, and ensuring the right capabilities are in place to deliver against our ambitions. You’ll also strategically manage agency partners, ensuring they operate as an extension of the team and deliver against clear objectives and business outcomes.

This is an opportunity for a strategic, commercially-minded growth leader who combines analytical rigor with creative thinking and can translate customer insight and data into strategy, investment decisions, and scalable execution.

Above all, you’ll help ensure TuneCore’s growth strategy advances our purpose: empowering independent artists to build sustainable careers on their own terms by helping more creators discover, choose, engage with, and grow with TuneCore.

Growth Strategy & Leadership

• Set and lead TuneCore’s holistic growth strategy across acquisition, engagement, retention, cross-sell, and customer lifetime value
• Own the growth roadmap, identifying the highest-impact opportunities across marketing, product, and customer experience
• Translate strategic priorities into clear investment decisions, goals, and measurable business outcomes

Customer & Portfolio Growth

• Develop strategies to attract, engage, and retain artists with high-potential
• Increase customer lifetime value, loyalty, and long-term platform engagement
• Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists, labels, and managers

Acquisition Strategy

• Set the strategic direction for acquisition across paid media, SEM, SEO, paid social, content, web conversion, and emerging channels
• Ensure acquisition efforts prioritise customer quality and long-term value, not simply no-stream volume
• Continuously optimise the journey from discovery through conversion and engagement

Retention, Engagement & Cross-Sell

• Lead strategies that increase retention, engagement, and share of wallet across TuneCore’s product ecosystem
• Identify opportunities to introduce customers to complementary services, including Publishing, and the TuneCore Accelerator Program
• Develop programs that deepen customer relationships and maximise both customer and business value

Segmentation & Personalisation

• Establish a sophisticated segmentation strategy based on earnings, genre, geography, career stage, and customer behaviour
• Use customer insights to develop differentiated acquisition, engagement, and retention strategies
• Ensure experiences and communications reflect the diverse needs and potential of TuneCore’s artist base

Analytics, Forecasting & Commercial Performance

• Establish the frameworks, KPIs, and measurement systems needed to understand growth performance
• Use data, customer insights, forecasting, and competitive intelligence to identify opportunities and inform investment decisions
• Continuously improve growth efficiency, retention, LTV, and ROI through testing and optimisation

Team & Agency Leadership

• Lead, and develop a high-performing Growth organisation
• Create a culture of accountability, experimentation, collaboration, and continuous learning
• Set clear objectives and empower teams to deliver against them
• Strategically manage agency partners, ensuring they operate as an extension of the internal organisation and deliver against agreed business outcomes

Cross-Functional Leadership

• Partner closely with Product, Marketing, Analytics, Creative, Technology, and regional business teams to embed growth across the customer experience
• Influence senior stakeholders and align teams around shared growth priorities
• Build the capabilities, processes, and ways of working required to scale growth globally

Innovation & Growth Opportunities

• Stay ahead of changes in the music industry, technology, customer behavior, and growth marketing
• Identify and test new channels, capabilities, and approaches that can unlock incremental growth
• Scale successful innovations that create sustainable competitive advantage and improve operational efficiency