Growth Marketing Lead

The Role

We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.

Responsibilities

• Build and amplify the in-product viral loops and word-of-mouth engine with design and engineering
• Lead the AI onboarding build
• Own lifecycle email from signup through upgrade
• Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever people and AI assistants look for scheduling
• Drive information architecture and on-site conversion in partnership with design and content
• Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup present there
• Own the numbers: signups, activation rate, and self-serve free-to-paid conversion

Requirements

• 5+ years in growth or lifecycle marketing at a product-led SaaS company
• You have led in-product viral loops and self-serve conversion work, with results you can show
• Hands-on SEO depth plus a working grasp of how AI-driven search is changing discovery
• Fluent in the tools and the data: analytics, experimentation, email platforms, light HTML/CSS, and AI tools in daily use
• Experience partnering with design and engineering to ship growth work inside the product, not just around it

Who You Are

• You build with AI every day because you want to, and you treat the funnel like a product you own
• You would rather run ten small experiments than one big campaign, and you measure everything you ship