Develop and execute a comprehensive event strategy aligned with company and GTM objectives.
Evaluate and prioritize event investments based on business impact, target audience, and ROI.
Build annual and quarterly event plans that support pipeline generation, customer engagement, brand awareness, and strategic partnerships.
Continuously identify new event opportunities and innovative ways to engage target audiences.

Own the complete event lifecycle: from strategy, planning, budgeting, and execution through post-event analysis.
Build integrated marketing campaigns around each event in partnership with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success.
Define campaign objectives, messaging, target audiences, promotional plans, and success metrics.
Ensure every event has a clear pre-event, onsite, and post-event engagement strategy.

Serve as the central program manager across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors.
Align stakeholders on goals, timelines, responsibilities, and deliverables.
Manage agency and vendor relationships while ensuring projects stay on time and within budget.
Enable internal teams with event plans, briefing materials, messaging, and follow-up processes.

Deliver exceptional onsite experiences that reflect the company's brand and create meaningful customer engagement.
Oversee logistics including venue selection, booth design, sponsorship execution, executive speaking opportunities, customer meetings, hospitality, and event operations.
Anticipate risks, solve problems proactively, and ensure flawless execution under pressure.

Define KPIs and success metrics for every event.
Analyze pipeline contribution, influenced revenue, attendee engagement, meetings, customer outcomes, and overall ROI.
Present clear post-event readouts with insights, recommendations, and optimization opportunities.
Use data to continuously improve event strategy, campaign performance, and budget allocation.

7+ years of experience managing B2B marketing events, field marketing, or integrated marketing programs.
Demonstrated ability to develop event strategy, not just execute logistics.
Experience managing end-to-end integrated marketing campaigns.
Experience managing international events.
Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
Experience partnering cross-functionally with Sales, Product Marketing, Demand Generation, Customer Success, Executive Leadership, and Operations.
Analytical mindset with experience measuring marketing performance, pipeline impact, and ROI.
Excellent communication and stakeholder management skills.
Comfortable operating in a fast-paced, high-growth environment with evolving priorities.
Willingness to travel as required.

Backblaze Perks: Healthcare for family, including dental and vision
Competitive compensation and 401K
RSU grants for full-time employees
ESPP program
Flexible vacation policy
Maternity & paternity leave
MacBook Pro to use for work plus a generous stipend to personalize your workstation
Childcare bonus (human children only)
Fertility treatment and support
Learning & development program
Commuter benefits
Culture that supports a healthy work-life balance

The base pay range for this position is $145,000 - $165,000.

We value diversity, equity, and inclusion and are proud to be an Equal Opportunity Employer.

Event Marketing Manager

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