Assistant Manager - Event Marketing

Position Overview

We are looking for an experienced, detail-oriented, and highly proactive Assistant Manager - Event Marketing to lead and scale our events, webinars, and co-marketing efforts with partners. This is not a support role. You will own workstreams end-to-end - from large-scale industry conferences to monthly webinars to publisher and PR programs. This role is ideal for someone with 3-4+ years of hands-on experience in events and marketing operations - someone who thrives in fast-moving environments, makes sharp decisions under pressure, and brings both creative thinking and operational discipline.

Key Responsibilities

Event Marketing & Tradeshows

• Own end-to-end planning and execution of tradeshows, customer events, and industry conferences - booth setup, vendor management, collaterals, shipping, and on-site support
• Co-lead Convergence, our annual flagship customer conference - hotel blocks, Cvent registration, attendee communications, and run-of-show
• Build and maintain event prep docs, timelines, and budgets; flag risks early and own post-event closure within 5 business days

In-House & Internal Events

• Plan and facilitate Attentive-hosted events (customer roundtables, offsites, company sessions) in-person and remotely - agenda, coordination, platform setup, and post-event follow-up
• Build repeatable run-of-show templates so these formats scale without starting from scratch each time

Webinars

• Co-own the monthly webinar calendar, alternating full ownership - briefing, speaker coordination, platform setup, live execution, and post-event follow-up
• Manage all assets independently; everything locked ≥1 week before go-live, follow-up deployed within 5 days of close

Gifting Program

• Run and collaborate cross-functionally on the company's gifting motion with our dedicated onboarded gifting partner - coordinating requests, timelines, and delivery across teams to ensure a seamless client/customer gifting experience

Publisher, PR & Co-Marketing

• Own 2–4 publisher and media relationships independently - timelines, materials, deadlines, and negotiations; zero missed deadlines is the bar
• Evaluate media kits, execute co-marketing with partners, and support PR assets, pitches, and award submissions

Process & Program Management

• Maintain trackers, calendars, SOPs, and budget logs across all programs
• Identify and implement at least one process improvement that reduces team-wide friction

Required Skills & Experience

• 3-4+ years in event marketing, marketing operations, or B2B SaaS marketing, with a proven track record running tradeshows and webinars end-to-end - vendor management, logistics, and post-event closure
• Experience with large-format event planning (conference, multi-day summit, or annual customer event) - including venue coordination, hotel blocks, and registration tools like Cvent
• Comfortable facilitating both in-person and virtual events: agenda design, participant management, run-of-show, and live facilitation
• Hands-on experience with HubSpot and/or Mailchimp - campaign setup, segmentation, automation, QA, and reporting
• Experience managing publisher or media relationships - negotiation, timeline management, and materials delivery
• Strong project management instincts: builds timelines, tracks dependencies, spots risks early, and closes loops without follow-up
• Clear, professional communicator - written and verbal; cross-functional and comfortable managing multiple priorities in parallel
• High ownership mindset: proactive, solutions-driven, calm under pressure, and comfortable with ambiguity