Senior Manager of Demand Generation

What You'll Do:

Campaign Strategy & Execution

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
• Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas

Cross-Functional Collaboration

• Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
• Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
• Support field marketing and partner marketing initiatives as part of larger integrated programs
• Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster

Measurement & Optimization

• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
• Leverage insights to continuously optimize performance across channels and tactics.
• Own reporting and insights for your campaigns—what worked, what didn't, and why.
• Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.

What You Bring:

• 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
• Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
• Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
• Experience collaborating with Sales and SDR teams to drive program success
• Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
• Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
• A test-and-learn attitude with curiosity, creativity, and grit

Why Join AppZen?

• Be part of a fast-growing company at the forefront of AI and finance transformation
• Own and scale programs that directly impact revenue
• Work with a passionate, supportive, and high-performing marketing team
• Competitive compensation, benefits, and growth opportunities