CRM Specialist

About the Role

We are looking for a CRM Specialist to work closely with our Growth Pod and Central CRM team to improve the journey of new users — from activation to their first and second transaction.

This is a hands-on role combining CRM execution, user insights and experimentation. You will work across channels, run growth experiments and use campaign performance and user behaviour to make journeys more relevant and effective.

What You’ll Do

• Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email.
• Manage campaigns across the 0–30 day user journey, including onboarding, activation, T1 and T1→T2.
• Build user segments based on behaviour, lifecycle stage, engagement and transaction history.
• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.
• Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing.
• Track campaign and funnel performance and translate data into actionable insights.
• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools.
• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

What We’re Looking For

• 2–4 years of experience in CRM, Lifecycle Marketing, Growth Marketing or Campaign Management.
• Hands-on experience with a CRM platform such as MoEngage, CleverTap, Braze or similar.
• Strong understanding of CRM channels and campaign execution.
• Comfortable working with user cohorts, funnel metrics and campaign performance data.
• Curious about user behaviour and interested in experimentation and optimization.
• Strong ownership, attention to detail and ability to work in a fast-paced environment.

What Makes This Role Interesting

This is more than a campaign execution role. You will get an opportunity to build depth across:

CRM Execution → User Insights → Experimentation → Lifecycle Ownership

You’ll work closely with the Growth Pod on high-impact experiments that influence how new users activate, transact and build a relationship with Sri Mandir.