Performance Marketing

Role Snapshot:

We are looking for a motivated and detail-oriented Performance Marketing Intern to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing performance marketing campaigns across various platforms.

What you’ll Champion:

• Campaign Execution & Management:
  • Assist in creating, launching, and uploading paid campaigns on platforms such as Google Ads, Facebook, Instagram.
  • Basic knowledge of ad platforms.
  • Monitor campaign performance and suggest improvements.
• Analytics & Reporting:
  • Track key metrics such as CTR, CPC, CPA, and ROI for campaigns.
  • Prepare performance reports and insights using tools like Meta Ads Manager, and Excel.
• Optimization:
  • Perform A/B testing on ad creatives, targeting, and placements.
  • Optimize campaigns to maximize conversions and minimize costs.

What is needed for this role:

• Basic understanding of digital marketing concepts
• Proficiency in Microsoft Excel, Google Sheets and Google Slides.
• Strong analytical skills and attention to detail.
• Ability to work in a fast-paced environment and meet deadlines.
• Excellent communication and teamwork skills.

Preferred Skills:

• Prior experience/ coursework in digital marketing
• Knowledge of keyword research tools like Google Keyword Planner or SEMrush.
• Familiarity with social media advertising tools like Meta Ads Manager or LinkedIn Campaign Manager.