Content Strategist

Content Strategist

We are looking for a Content Strategist to ensure continuity and excellence across content planning, script writing, content strategy, and execution for one of our key devotional content initiatives. This is a high-ownership role for someone who can think like a strategist and execute like a creator — moving fluidly from planning a content calendar to writing a sharp script to overseeing the final video output.

You will work closely with Design, Product, and Growth teams to ensure our content is not only spiritually authentic and high-quality, but also optimised for engagement, discovery, and habit formation. Fluency in Hindi is mandatory, as a majority of scripting, storytelling, and devotee communication happens in Hindi.

Key Responsibilities

• Script & Copywriting

  • Write compelling, culturally authentic scripts and copy across formats short-form video, long-form video, in-app content, and social content.
  • Ensure every script balances devotional authenticity with a modern, engaging storytelling style suited to how audiences consume content today.
  • Hindi fluency is mandatory, you should be able to write and review scripts confidently and accurately in Hindi, as the majority of this content is produced in the language.

• Content Strategy & Planning

  • Own the content strategy for a high-priority devotional content vertical, ensuring a consistent, high-quality drumbeat of content that builds daily habit among devotees.
  • Plan and manage content calendars across formats, balancing evergreen devotional content with trending, seasonal, and festival-linked themes.
  • Identify content gaps and opportunities by studying devotee behaviour, engagement trends, and what's resonating in the devotional content space.

• Production Oversight

  • Oversee the journey from script to final video, working closely with production and design teams to ensure content is executed the way it was envisioned.
  • Review shot content and edits for accuracy, tone, and devotional sensitivity before publishing.

• Cross-Functional Coordination

  • Coordinate closely with Design, Product, and Growth teams to align content output with product experiences and growth goals.
  • Partner with Growth and Analytics to understand what content drives engagement, and translate those learnings back into the content plan.

• Content Operations & Execution

  • Manage end-to-end content operations — from ideation and planning to production tracking and publishing timelines.
  • Ensure content is delivered on time, consistently, and without gaps in the daily publishing cadence.

• Engagement & Trend Awareness

  • Stay on top of trending formats, cultural moments, and festival calendars to keep our content timely and relevant.
  • Continuously experiment with new formats and storytelling styles to drive higher engagement and shareability.

What You Bring

• Experience: 2–4 years of experience in content strategy, scriptwriting, or content production, ideally in a fast-paced, high-output environment.
• Hindi language proficiency: Mandatory. You should be able to write, review, and refine scripts and copy fluently in Hindi.
• Strong scriptwriting and storytelling skills across short-form and long-form video formats.
• Demonstrated ability to manage content calendars and coordinate multiple pieces of content in production simultaneously.
• Comfort working closely with production and design teams, with an eye for detail on the final video output, not just the script.
• Strong understanding of what drives engagement on trending and devotional content.
• Excellent communication and cross-functional stakeholder management skills.

Bonus Points

• Prior experience creating devotional, spiritual, or cultural content.
• Hands-on experience overseeing video production, from script to final edit.
• Experience working with content calendars tied to festivals, cultural events, or trending news cycles.
• Familiarity with short-form video platforms and what makes content perform well on them.

Why You'll Love It Here

• Own content that reaches and inspires millions of devotees every single day.
• True end-to-end ownership: strategy, script, production, and publishing.
• Highly collaborative, autonomous work culture.
• Competitive compensation and performance-based incentives.
• Health & wellness benefits for you and your family.
• A serene, pet-friendly, peaceful office in the heart of HSR Layout, Bangalore.

Join us in shaping how millions connect with their faith, one story at a time.