Marketing Copywriter

The Opportunity

Want your words to change lives? Then this role is for you. We’re looking for a strong communicator with an analytical edge who wants to become a recognized voice in international education. You’ll create content that helps ApplyBoard stand out, from insight reports and high-profile communications to short, frequent posts that people actually read and share.

You’ll join a thriving marketing team at a mission-based company that wants to unlock the potential of every aspiring mind.

What you’ll do (Responsibilities)

Be an industry expert

• Build deep, current knowledge of international education: government policy, study permit and visa changes, enrolment trends, and what they mean for students, institutions, and recruitment partners
• Monitor industry news, regulatory developments, and competitor activity, and turn them into a clear point of view for ApplyBoard

Create consumable content

• Produce a steady flow of short, snackable content (social posts, quick-take articles, data snapshots, newsletters, short-form video scripts) alongside longer pieces
• Break flagship reports and data into multiple bite-sized assets so every insight gets maximum reach
• Source, organize, and analyze first- and third-party data to craft trend reports, insight reports, gated e-books, and publications for our different segments and audiences
• Write for our blog, social channels, and other owned channels for lead gen and nurture, sometimes ghostwritten on behalf of leaders
• Apply SEO best practices and research to optimize content
• Turn industry insights into material the sales team can use in conversations: briefings, talking points, one-pagers, and FAQs on policy changes

Keep our story consistent

• Contribute to ApplyBoard’s content strategy and calendar, making sure deadlines are met and quality stays high
• Help shape key messaging and uphold ApplyBoard’s tone of voice across teams
• Edit content from across the marketing team for clarity, tone, style, and grammar
• Work with design and distribution to turn content into different formats
• Facilitate content brainstorms within marketing and across teams
• Build and refine presentation decks for key ApplyBoard events

What you bring (Requirements)

• 5+ years of professional writing, content, or marketing communications experience in a fast-paced environment, ideally in tech or education
• A strong understanding of the international education landscape, especially government policy, and a real appetite to become an expert in it
• A portfolio that shows range: long-form reports and thought leadership alongside short, high-frequency social and editorial content
• Exceptional written communication, with sharp attention to detail and strong editing skills
• The ability to translate complex information and data into clear, useful content for different audiences
• Experience creating enablement or training content for sales, partner, or customer-facing teams
• Confidence presenting and sharing knowledge with internal teams and leadership
• Strong interpersonal skills and the ability to build trust across teams
• Solid time management and the ability to hit aggressive deadlines without compromising quality
• A working knowledge of marketing principles and SEO best practices
• Comfort working independently, solving problems, and managing your own workload

Nice to have

• Experience in PR or media relations, or content that has earned media coverage
• Experience with HubSpot, Google Sheets, WordPress, and Canva
• Experience with short-form video or podcast content