Partner Marketing Manger, GSI & SI

About the role

As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you'll own marketing for our highest-performing services partners. That includes Global Premier GSIs and the regional systems integrators (RSIs) closing the most partner-attached Claude deals. You'll report to the lead for Services Partner Marketing and work alongside each partner's Partner Account Manager.

You'll build a joint marketing plan with each partner and run executive programs and joint announcements. You'll also turn partner deliveries into the customer proof our field needs. Partners are now attached to a large and fast-growing share of Anthropic's biggest enterprise deals. Your job is to make those partnerships deliver more every quarter.

This role is hands-on. You'll think strategically about each partner relationship while running the campaigns, events and enablement yourself. Our scaled programs team supports the rest of the partner network. You'll focus on the partners where hands-on marketing moves the most business, and use those scaled programs where they fit.

Key responsibilities

Partner Marketing Strategy & Execution

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
• Spot RSIs gaining traction and help them grow into higher tiers

Content, Proof & Enablement

• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
• Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team
• Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners

Program Management & Measurement

• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Feed what works back into playbooks the scaled programs team can run across the wider partner network

Minimum qualifications

• Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
• Can own a partner portfolio end to end within a team strategy, and know when to escalate
• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly

Preferred qualifications

• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Experience in the AI/ML industry or working with AI-powered products
• Established relationships within the GSI, consulting or regional SI ecosystem
• Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
• Experience with tiered partner programs, including benefits and promotion reviews
• Experience producing partner-led customer stories with enterprise customers
• Understanding of enterprise AI use cases across different industries and functions
• Experience with CRM systems (such as Salesforce) and partner relationship management tools
• Used Claude or other AI tools to scale their own marketing work