Account Based Marketing Specialist

Your Impact

• Campaign & Webinar Operations Support: Support execution of core Demand Gen programs: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
• Coordinate Event Logistics: Manage internal and 3rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics.
• Keep Projects on Track: Submit and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams.

Digital Tools & Content Management

• Manage personalization and chat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.
• Build digital content experiences: Update and maintain branded digital content hubs and microsites using PathFactory.
• Build target lists: Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria.

Reporting & Optimization

• Track campaign performance: Build custom UTMs, monitor lead flow into Salesforce, and maintain simple reporting logs to see what content performs best.
• Collaborate across teams: Work closely with Content, Marketing Operations, and Solutions Marketing to align messaging, branding, and technical setup.

Your qualifications, your influence

• Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment
• Bachelor’s degree in Business, Marketing, or a related field
• 2+ years of B2B demand generation or account based marketing experience in SaaS
• Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital
• Strong communication and presentation skills
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.

Preferred Skills:

• Familiarity with Demandbase, Qualified, PathFactory or Wrike a plus