Customer Advocacy Marketing Manager

About the Role:

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget. The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community.

Who You Are:

• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
• Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
• Proven track record of owning content projects end-to-end, including legal/compliance coordination.
• Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
• Strong written communication skills and an eye for turning customer insight into compelling assets.
• Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.
• Comfortable managing on-site logistics for large customer-facing events.

What You’ll Do:

Strategy & Prioritization

• Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
• Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.

Content Production

• Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval.
• Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
• Own the creation and promotion of customer spotlights.
• Manage updates to existing case studies and customer stories as messaging and strategy evolve.

Customer Reviews & Platform Ownership

• Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
• Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.

Logo Management

• Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.

Customer Awards Program

• Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule.

Event Content Capture

• Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event.

Workflow & Operations

• Own and continuously refine the end-to-end content workflow, from intake to publication.
• Project manage creation, review, and approval processes for all customer proof-point assets.

Reporting & Analysis

• Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence).
• Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager.

Stakeholder Communication

• Maintain proactive communication with Sales, CS, Product Marketing, and Legal.
• Serve as the point of contact and escalation path for each owned initiative; surface project risks before they affect a deadline.