Performance Marketing Manager

SUMMARY:

The Performance Marketing Manager will play a critical role in scaling Allworth Financials’ digital acquisition engine, owning the day-to-day execution and optimization of paid marketing campaigns across search, social, and programmatic channels. This role sits at the intersection of strategy and execution — translating performance goals into well-run campaigns, sharp analysis, and continuous improvement. The ideal candidate brings hands-on platform expertise, is comfortable moving fluidly between strategy and execution, and knows how to turn performance data into action.

DUTIES AND RESPONSIBILITIES:

• Launch, manage, and continuously optimize paid marketing campaigns across search (SEM), paid social, and programmatic channels to drive measurable acquisition results.
• Monitor campaign performance in real time, identifying trends and implementing data-driven optimizations to improve efficiency and outcomes.
• Partner with external media agencies to ensure campaigns are executed with quality, consistency, and alignment to brand and performance goals.
• Collaborate closely with the creative team to ensure ad assets are on-brand, effective, and optimized for each channel.
• Work with the analytics team to validate performance data, troubleshoot tracking issues, and surface actionable insights using tools such as Google Analytics.
• Maintain accurate, up-to-date campaign tracking and reporting to keep stakeholders informed on performance against targets.
• Support integrated marketing efforts by coordinating with adjacent channels (e.g., email, content) to ensure consistent messaging across the funnel.

EXPERIENCE AND QUALIFICATIONS:

• 4–8 years of hands-on experience in performance marketing, with a track record of managing and optimizing paid media campaigns.
• Direct, hands-on experience running campaigns across SEM, paid social, and programmatic advertising platforms.
• Working knowledge of Google Analytics or comparable analytics platforms to inform optimization decisions.
• Relevant platform certifications a plus (e.g., Google Ads, Google Analytics, Meta/Facebook Blueprint).
• Experience in either an agency or in-house/client-side marketing environment.
• Strong analytical mindset with the ability to interpret performance data and translate it into clear optimization decisions.
• High attention to detail and comfort operating in a fast-paced, metrics-driven environment.
• Effective collaborator who can work cross-functionally with agencies, creative, and analytics partners to keep campaigns on track.