Director of Consumer Marketing

What You'll Do

• Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
• Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
• Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
• Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows
• Develop and test offline tactics as part of an integrated engagement strategy
• Segment and target end users based on behavior, product usage, and lifecycle stage
• Report regularly to the CMO on campaign performance, engagement metrics, and program impact
• Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
• Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements

What You'll Bring

• 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
• Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
• Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
• Expertise leveraging data to drive engagement and conversion
• Proven experience planning and running multi-channel campaigns
• Experience with direct mail or other offline/owned channels a strong plus
• Comfort working cross-functionally with Product, Growth, and Client Success teams
• Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
• Excellent written communication skills; able to write and edit consumer-facing copy
• Experience marketing to end users within a white-label or B2B2C model is a plus
• A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats

Perks and Benefits

• Competitive salary
• 401(k) & Employer Match
• Work from anywhere
• Health insurance & wellness benefits
• Equity compensation
• Generous parental leave
• Unlimited vacation
• Company offsites
• Unlimited access to financial professionals