Brand & Advertising Director

Job Description

Acumatica is seeking a Senior Director of Brand & Advertising to lead the strategy, development, execution, and measurement of our global brand and advertising programs. This leader will be responsible for increasing brand awareness, strengthening Acumatica's differentiation in the market, and building a distinctive, consistent brand that contributes to long-term business growth.

The ideal candidate combines brand strategy, advertising and media expertise, creative judgment, analytical rigor, and strong business acumen. They understand how brand and advertising influence the customer journey and can build integrated programs spanning video, CTV, programmatic, digital, social, print, sponsorships, events, and emerging channels.

This leader will serve as the steward of the Acumatica brand, with responsibility for brand architecture, corporate identity, brand governance, naming, and company-wide brand standards. This role reports to the CMO.

Responsibilities

• Own Acumatica's global brand strategy and ensure it supports the company's business strategy, market position, and long-term growth ambitions.
• Develop and steward Acumatica's brand architecture, including the relationship between the corporate brand, products, solutions, programs, and other branded entities.
• Own corporate identity and company-wide brand standards, ensuring consistent application of visual and verbal identity across markets and customer touchpoints.
• Establish and maintain brand governance frameworks, processes, guidelines, and tools.
• Develop and own the annual and multi-year advertising strategy, including objectives, audiences, channel strategy, investment priorities, experimentation roadmap, and success metrics.
• Lead agency and advertising partner relationships, including strategy, planning, negotiation, execution, optimization, and performance management.
• Lead the development of distinctive advertising campaigns and brand experiences in partnership with internal teams and external agencies.
• Establish a comprehensive advertising and brand measurement framework connecting investment to brand and business outcomes.
• Champion practical adoption of AI across advertising and brand workflows, including creative ideation, audience insight, reporting, and workflow automation.
• Serve as a senior strategic advisor to the CMO and marketing leadership team on brand, advertising, creative strategy, and emerging marketing trends.
• Build partnerships across Communications, Marketing Operations, Sales, Product Marketing, Finance, and Events & Sponsorships.
• Lead and develop internal talent and external agency partners, establishing clear goals, accountability, and high standards for performance.
• Effectively communicate strategy, investment rationale, performance, learnings, and recommendations to executive audiences.

Qualifications

• 10+ years of progressive experience in brand marketing, advertising, media, or integrated marketing, preferably within B2B technology, SaaS, or enterprise/SMB software.
• Significant experience developing and leading brand and advertising strategies for a recognizable and growing organization.
• Proven experience owning or significantly influencing corporate brand strategy, positioning, identity, and governance.
• Experience managing significant advertising budgets and making strategic investment and optimization decisions.
• Demonstrated experience leading external creative, media, research, brand, and/or measurement agencies.
• Strong understanding of modern advertising and brand measurement, including brand health, brand lift, experimentation, incrementality, and attribution.
• Working knowledge of the modern MarTech and AdTech ecosystem, including CRM, marketing automation, advertising platforms, analytics, and measurement technologies.
• Demonstrated AI fluency, including hands-on experience using generative AI and AI-enabled marketing tools.
• Strong analytical capabilities and the ability to turn complex data into clear business decisions and executive-level narratives.
• Strong executive presence and ability to influence across functions and levels of an organization.
• Proven ability to operate effectively in a fast-paced, entrepreneurial environment with evolving priorities.

Additional Information

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled.

For this role, the salary range is $200,000-220,000 annually. This range may vary based on location. The actual salary offer will consider a wide range of factors, including skills, qualifications, experience and other relevant elements.

Certain roles are eligible for additional rewards, including annual bonus and stock. US-based employees gain access to healthcare benefits (medical, dental and vision insurance), employer paid Short-Term/Long-Term Disability and Basic life coverage, 401(k) plan with company match, and flexible time off, sick and safe leave, among others.