Lead Generation Executive

About This Role

Aarna Systems is seeking a driven and strategic Lead Generation Executive to build our presence in the United States B2B/Professional Services market. You'll be the critical first point of contact, responsible for identifying and converting small and medium-sized business (SMB) owners and decision-makers into qualified sales appointments.

This role focuses exclusively on generating high-quality appointments for our web design, digital marketing, AI integration, and CRM consulting services. If you have a proven track record of cold outreach in the US market and can consistently book meetings with business owners and marketing/operations leaders, we want to hear from you.

Responsibilities:

• Multi-Channel Prospect Outreach: Execute targeted cold outreach campaigns across email, LinkedIn, phone, and social media to reach US-based SMB decision-makers and business owners
• Strategic Research & List Building: Identify high-value SMB prospects (typically 10–500 employees) in professional services, e-commerce, healthcare, and B2B sectors using web research, LinkedIn, and data intelligence tools to build prioritized prospect lists
• Advanced Email Sequencing: Design and execute personalized, multi-touch email campaigns with compelling subject lines, relevant pain-point messaging, and strategic follow-ups to achieve high open and response rates
• LinkedIn Sales Engagement: Leverage LinkedIn Sales Navigator and social selling techniques to research prospects, send personalized connection requests, engage with relevant content, and warm up leads before direct outreach
• Qualifying Prospects to Sales-Ready Status: Use qualification frameworks (BANT: Budget, Authority, Need, Timeline) to confirm buying intent, decision-making authority, business needs, and timeline before scheduling appointments
• Calendar Management & Appointment Scheduling: Coordinate and book qualified discovery calls and strategy sessions between prospects and our Sales Team, handling time zone differences across US regions and managing no-shows through confirmation sequences
• Compelling Personalized Messaging: Craft outreach messages that highlight specific pain points relevant to each prospect—inefficient digital presence, outdated marketing strategies, lack of automation, CRM implementation challenges
• CRM & Pipeline Management: Maintain meticulous records of all prospecting activity, engagement metrics, and lead progression in our CRM; ensure accurate pipeline data for sales reporting and forecasting
• Objection Handling & Persistence: Navigate common objections with professionalism and persistence, understanding that SMB decision-makers often need multiple touches before committing to meetings
• Performance Tracking & Optimization: Monitor key metrics including email open rates, response rates, meeting-set rates, and show-up rates; continuously test and refine messaging and targeting strategies

Key Requirements:

• 2 years of proven appointment-setting experience in B2B/Professional Services, cold outreach, or sales development representative (SDR/BDR) roles, specifically targeting the US market
• Demonstrated track record of booking qualified sales appointments in technology, professional services, digital marketing, or SaaS sectors with consistent monthly quota achievement
• Expert cold email and email sequencing skills: Proven ability to write compelling, personalized emails that achieve strong open rates (20%+) and response rates (5%+)
• Advanced LinkedIn sales navigation proficiency: Hands-on experience using LinkedIn Sales Navigator, writing effective connection requests, and leveraging social selling for prospect warming
• Strong web research and prospect identification skills: Ability to identify decision-makers, analyze company websites, research buying signals, and build targeted prospect lists without relying on purchased lists
• Excellent written and verbal communication: Clear, professional communication style capable of adapting messaging to different prospect seniority levels and pain points
• CRM proficiency: Demonstrated experience with CRM platforms (HubSpot, Salesforce, Pipedrive, Zoho) for activity logging, pipeline management, and sales reporting
• US Business Market Knowledge: Understanding of US business culture, time zones, professional norms, and B2B decision-making processes for small and medium enterprises
• Self-motivated and results-driven: Ability to work independently in a remote environment, manage multiple outreach campaigns simultaneously, and maintain high activity levels with persistence

Additional Desirable Skills:

• Sales Engagement Platform Expertise: Hands-on experience with automation and engagement tools such as Outreach, Apollo.io, Salesloft, or Reply.io for managing complex multi-channel sequences
• Cold Calling & Phone Qualification: Comfort with telephone outreach as part of a multi-channel approach, including objection handling and phone-based discovery conversations
• BANT/MEDDIC Qualification Frameworks: Knowledge of structured lead qualification methodologies beyond BANT to handle complex buyer scenarios
• Digital Marketing & Service Industry Knowledge: Familiarity with web design, digital marketing services, AI applications in business, and CRM solutions—helping you speak credibly with SMB prospects
• Data Intelligence Tools: Experience using ZoomInfo, Apollo.io, or similar data enrichment and buyer intelligence platforms for enhanced prospect targeting
• LinkedIn Advertising & Outreach Analytics: Understanding of LinkedIn campaign analytics and audience targeting to optimize prospect lists
• Conversation Intelligence Tools: Familiarity with call/conversation analysis for continuous improvement of messaging and qualification techniques