SEO Intern

What This Role Exists to Do

Organic search at 2Base is being built to bring buyers in the United States and the United Kingdom to our website at the point where they are deciding who to hire. That takes a large volume of well-targeted pages, a clean technical base and constant checking of what is working.

Search work divides into three areas and this role covers all three.

On-page is what is on the page itself: the words it targets, how it is titled and structured, how it links to the rest of the site.

Off-page is the authority that comes from other credible websites pointing at it, which is patient work of finding the right sites, writing to real people and following up. Technical is whether search engines can reach, read and index the site at all.

You will work across all three. The Organic Growth and SEO Specialist sets the direction and the quality standard, and reviews what you produce. You do a great deal of the work.

On-page SEO

• Keyword research for assigned service areas: finding the terms, sorting them by what the searcher is trying to do, and writing a short note on why each one matters to 2Base
• On-page work on live pages: page titles, meta descriptions, heading structure, image alt text and internal links, made against a brief and checked before publishing
• Internal linking across the site, so that the pages that matter commercially are reachable and connected
• Competitor checks on assigned terms: who is ranking, what their page does, and what is missing from ours
• Working with the Content and Thought Leadership Specialist, who writes the pages. You brief on the search side and check the published page against the brief.

Off-page SEO

• Prospecting link targets: finding relevant sites, publications, partner sites and resource pages in the United States and the United Kingdom, and putting each one forward for approval with a short note on why it is worth approaching
• Outreach: writing and sending the approach emails, following up on a defined schedule, and handling the replies, including the ones that say no
• Keeping the outreach record: who was contacted, when, what was said, what happened, and what is due for follow-up. An outreach programme without a record is the same programme run twice.
• Tracking placements: confirming links went live, that they point where they should, and that they stay live
• Monitoring the backlink profile: watching what is arriving and flagging anything low quality, spam-driven or unrelated
• Toxic link work: identifying harmful or manipulative links, assembling the evidence for each one, and preparing the disavow file for the Organic Growth and SEO Specialist to review and submit
• Competitor backlink analysis: looking at who links to competitors and does not link to us, and turning that gap into a prospect list
• Directory and listing consistency: making sure 2Base appears with the same name, address and details wherever it is listed

Technical SEO

• Running the recurring site audit and turning it into a fix list a developer can act on: broken links, redirect chains, missing or duplicate metadata, thin or orphaned pages
• Crawling and indexing checks in Google Search Console: what is indexed, what is excluded and why, what has dropped out since last week
• Sitemap and robots.txt checks, and flagging anything that is blocking a page that should be found
• Page speed and Core Web Vitals reporting, with the worst offenders identified and passed to the development team with the evidence
• Mobile usability checks and basic structured data validation
• Documenting each finding clearly enough that a developer can act on it without coming back with questions. You diagnose and document; the development team implements.

Across all three

• Weekly monitoring in Google Search Console and Google Analytics 4: what moved, what broke, what is newly indexed, and what has dropped out
• The monthly organic summary: traffic, ranking movement, pages live, links gained, Search Console health, written up rather than sent as a set of screenshots
• A running note of what changed on the site and when, so that a change in the numbers can be traced back to a cause

Two things are worth saying plainly. Everything you publish and every email you send is reviewed before it goes out for the first three months, so you will not be working unsupervised on a live site. And 2Base does not buy links or pay for placement, at any price, on any site. Nothing in this role involves it.